10—THE SIGNBOARD
One mark. Two grounds.
Zen Old Mincho 600, lowercase, tracked −3.5%. Clear space on every side is the
height of the “s”.
sozo
ON BASE
sozo
創造
header lockup · 30 px
- ✓Lowercase, always. Capitals are
reserved for the ticker, SOZO.
- ✓Latin alone is the default.
The companion mark appears beside it in the header lockup and nowhere else.
- ✕No gradient, no outline,
no glyph swaps, no stretching to fit.
- ✕Never set on a pigment other
than sumi, kinari, or shu for the seal.
sozo
ON BASE
sozo
latin alone · allowed anywhere
sozo
shu · the seal only
SOZO
caps · ticker only